Chirantan Dutta Banik — Marketing Professional

About Me

Marketer. Builder. Adventurer.

I am a Marketing professional with hands-on experience across the full digital marketing stack — from auditing and optimising Google & Meta Ads campaigns to leading B2B sales pipelines with Salesforce CRM.

Currently working as a Relationship Manager at Mittsure Technologies, I drive end-to-end B2B sales in the EdTech sector, generating ₹50+ lakhs in revenue while managing school partnerships across Kolkata.

I hold a PGDM in Marketing from Jagdish Sheth School of Management (JAGSoM), Bengaluru, where I built expertise across marketing analytics, brand management, consumer behaviour, and retail management.

Off the desk, I play competitive cricket (CAB Under-17), go on long mountain bike expeditions, and chase moments with a camera lens.

LocationKolkata, West Bengal, India

EducationPGDM Marketing — JAGSoM, 2025

Current RoleRelationship Manager — Mittsure

SpecialisationB2B Sales, Digital Marketing, Lead Generation

LanguagesEnglish · Bengali · Hindi

Open ToFull-Time Marketing & Sales Roles

Experience

Where I've Made an Impact

Jul 2025 – Present

Mittsure Technologies

Full Time

Relationship Manager — Kolkata

Drive end-to-end B2B sales for academic books, ERP software, Olympiad programs, and digital learning products targeting schools.
Generate leads via multi-channel outreach — cold calling, email campaigns, and direct field visits to decision-makers.
Manage a structured sales funnel using Salesforce CRM for pipeline tracking, follow-ups, and conversion analysis.
Manage distributor relationships and analyse distributor health to optimise performance and streamline processes.
Lead negotiations on pricing and close deals aligned with institutional needs and business objectives.

★ ₹50+ Lakhs revenue generated within tenure

Jun – Dec 2025

NYX.today

Internship

Growth Marketing Manager (Remote)

Audited 50+ client campaigns on Google Ads & Meta Ads; identified budgeting issues, creative fatigue, and performance gaps.
Managed ad budgets of ₹50K–₹1L/month aligned with brand stage, industry trends, and measurable growth goals.
Led SEO growth through keyword research, performance blog writing, and backlink building.
Built an Auto Audit System and an AI Campaign Planner that auto-generates strategies with ROI estimates.

Feb – May 2025

LEJHRO

Internship

Digital Marketing Intern (Remote)

Led SEO, social media, email, and lead generation strategies to boost digital presence across platforms.
Grew website impressions from 1.5K to 5.5K+ daily; Instagram +415%, LinkedIn +2K, Facebook +1K.
Generated qualified leads via LinkedIn Sales Navigator, Apollo.io, and Lusha; conversion rate 5% → 15%.
Secured two B2B partnerships worth ₹10 lakhs and launched email campaigns driving enrollment.

★ 5.5K+ daily impressions · Conversion 5% → 15%

Nov 2024 – Jan 2025

Mobility Aftermarket

Internship

Market Research Intern — Bengaluru

Conducted field research across two-wheelers, autorickshaws, passenger vehicles, tractors, and JCBs.
Gathered structured data on aftermarket vs. original spare parts usage, pricing, and replacement frequency.
Compiled a comprehensive market trends and consumer insights report across all segments.

Core Skills

Tools of the Trade

📈

B2B Sales & CRM

Salesforce CRMPipeline MgmtCold CallingLead QualificationNegotiationFollow-up Mgmt

🎯

Digital Advertising

Google AdsMeta AdsCampaign AuditsBudget MgmtPerformance MaxAd Creative

🔍

SEO & Content

Keyword ResearchBlog WritingBacklink BuildingOn-page SEOContent Strategy

📊

Data & Analytics

Google AnalyticsPower BIAdvanced ExcelData VisualisationPython

🤝

Lead Generation

LinkedIn Sales NavApollo.ioLushaEmail OutreachCold Prospecting

🧠

Marketing Strategy

Brand ManagementMarket ResearchSocial ListeningConsumer BehaviourDistributor Mgmt

Academic Projects

Building Real-World Solutions

↻ HOVER CARDS TO FLIP & SEE OUTCOMES

Project 01 · Social Media Marketing

Unleash Fitness — Campaign Strategy & Execution

Developed a full social media marketing plan with audience analysis, competitor research, and content creation for Instagram and Facebook.

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Outcome

📣 686,592 reach in one week · ₹1.51 cost/result (men) · ₹1.18 (women) · High engagement in 18–25 and 35–45 age groups

Project 02 · Marketing Analytics

Bluestone — Social Listening & Brand Analysis

Comprehensive social media analysis vs. competitors using social listening tools, with strategic recommendations to improve engagement.

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Outcome

💎 3,674 mentions · 61.7% market share · 961,518 engagements · Influencer partnership & sustainability recommendations

Project 03 · Managing Online Stores

Ashkev Health & Beauty — D2C Marketing Strategy

Positioned Ashkev as a premier online health brand specialising in chemical-free, coconut-based products with targeted marketing strategies.

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Outcome

🥥 Coco Glow Face Serum: ₹3.49L revenue · Performance Max: 12,791 impressions · 485 interactions

Project 04 · Sales & Distribution

Multi-Brand Distributor Health Analysis

Analysed distributor business operations for Rite Bite Max Protein, Godrej Cosmetics, Continental Coffee, and Naturals.

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Outcome

💼 ₹48.1L net investment · 16% annual ROI · ₹50L monthly sales · Margins 15–35% across products

Project 05 · Brand Management

Rahaat — Eco-Friendly Period Pamper Box

Developed a comprehensive marketing strategy for an eco-friendly menstrual wellness brand, targeting millennial and Gen Z women.

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Outcome

🌿 Full brand identity created · Market research executed · Clear value proposition for sustainability-conscious consumers

Project 06 · Design Thinking

Narayana Health Care — Patient Experience

Applied design thinking to improve patient satisfaction by streamlining appointment scheduling and enabling virtual consultations.

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Outcome

🏥 Target: +20% online bookings · −15% wait times · +10% patient satisfaction scores

Project 07 · Category Management

Decathlon — Category & Pricing Strategy

Analysed Decathlon's retail and online category management, pricing consistency, and customer engagement strategies.

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Outcome

🏋️ Dynamic pricing tools identified · Online vs. in-store journey mapped · Community loyalty strategies documented

Project 08 · Brand Project

IKONIC World — 10-Month Marketing Strategy

Comprehensive 10-month marketing strategy with ₹10 Crore budget focused on brand awareness and scaling D2C sales.

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Outcome

💡 ₹10Cr budget plan · Influencer + co-branding strategies · Performance benchmarks · Full content roadmap

Beyond Work

Passions that Drive Me

🏏

Cricket

A lifelong passion that taught me discipline, strategy, and how to perform under pressure — in the crease and in the boardroom.

CAB Under-17 Player

🏍️

Bike Riding

Mountain trails, open highways, and high-altitude roads. Bike expeditions fuel my love for adventure and exploring the unknown.

Mountain Expedition Rider

📷

Photography

Capturing the quiet drama of natural landscapes and fleeting moments — a detail-oriented eye that carries into every campaign I build.

Nature & Travel Photography

Chirantan
Dutta Banik

Marketer. Builder. Adventurer.

Where I've Made an Impact

Tools of the Trade

Building Real-World Solutions

Credentials & Learning

Academic Foundation

Passions that Drive Me

Let's Connect

ChirantanDutta Banik

Marketer. Builder. Adventurer.

Where I've Made an Impact

Tools of the Trade

Building Real-World Solutions

Credentials & Learning

Academic Foundation

Passions that Drive Me

Let's Connect

Chirantan
Dutta Banik